We all try our best to look after our customers, but sometimes, we get so caught up in our day to day activities, we may have neglected some without us realising. Or, simply, our competitors just got to them and tried to beat us on price. Wouldn’t it be lovely to detect that when it just starts to happen, and be alerted of the fact that a customer is dropping their orders from us on a particular line?  Sales Movement Reports give you exactly that kind of insight. You can run it on a monthly or weekly basis, and detect the biggest sales dropping customers by comparing the current month or week sales against prior months or weeks, or by comparing against your sales in the same period last year, or by comparing with your budgeted sales figures.